Privacy policy

Broken Apex operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process contact details including your name, address, billing address, shipping address, phone number, and email address.

We may collect or process financial and transaction information including payment details, payment confirmation, items you view, place in your cart, purchase, return, exchange, or cancel, and your past transactions.

We may collect or process account information including your username, password, security questions, preferences, and settings.

We may collect or process communications with us, including information you include when sending a customer support inquiry.

We may collect or process device and usage information, including information about your device, browser, network connection, IP address, unique identifiers, and how and when you interact with or navigate the Services.

We may collect personal information directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

We may collect personal information automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

We may collect personal information from service providers when we engage them to enable certain technology and when they collect or process personal information on our behalf.

We may collect personal information from partners or other third parties.

We use your personal information to provide, tailor, and improve the Services, including to process payments, fulfill orders, remember your preferences, send account or order notifications, process purchases, returns, exchanges, or other transactions, manage your account, arrange shipping, and create a customized shopping experience.

We may use your personal information for marketing and promotional purposes, such as sending promotional communications and showing advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

We use your personal information for security and fraud prevention, including to authenticate your account, provide a secure payment and shopping experience, detect or investigate possible fraudulent, illegal, unsafe, or malicious activity, and secure our services.

We use your personal information to communicate with you, provide customer support, respond to inquiries, provide effective services, and maintain our business relationship with you.

We may use your personal information to comply with applicable law, respond to valid legal process, participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

We may disclose personal information to vendors and service providers who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

We may disclose personal information to business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

We may disclose personal information when you direct, request, or otherwise consent to disclosure, such as to ship products to you or through your use of social media widgets or login integrations.

We may disclose personal information with our affiliates or otherwise within our corporate group.

We may disclose personal information in connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of third-party sites, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users without limitation as to its use by us or by a third party.

Our inclusion of links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined by applicable law.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

You may have a right to request access to personal information that we hold about you.

You may have a right to request that we delete personal information we maintain about you.

You may have a right to request that we correct inaccurate personal information we maintain about you.

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Depending on where you reside, you may have a right to opt out of the sale or sharing of your personal information or to opt out of processing for targeted advertising, as defined in applicable privacy laws.

We may send promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails, such as those about your account or orders.

You may exercise applicable rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your request, as permitted or required by applicable law. You may designate an authorized agent to make requests on your behalf where allowed by law, and we may require proof of authorization and direct identity verification.

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please email us at [email protected].